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Adriana Francesca Lima (born June 12, 1981) is a Brazilian model, best known as a Victoria’s Secret
Angel since 2000, and as a spokesmodel for Maybelline cosmetics from 2003 to 2009. At age 15,
Lima finished first in Ford’s “Supermodel of Brazil” competition, and took second place the following
year in the Ford “Supermodel of the World” competition before signing with Elite Model Management
in New York City.
Lima never thought about being a model, although she had won many beauty pageants in elementary
school. However, she had a friend at school who wanted to enter a modeling contest and didn’t want
to enter alone, so Lima entered with her. Both sent in pictures, and the contest sponsor soon asked
Lima to come out for the competition. Soon after, at the age of 15, she entered and finished in first
place in Ford’s “Supermodel of Brazil” model search. She subsequently entered the 1996 Ford
“Supermodel of the World” contest and finished in second place. Three years later, Lima moved to
New York City and signed with Elite Model Management. After acquiring representation, Lima’s
modeling portfolio quickly began to expand, and she appeared in numerous international editions of
Vogue and Marie Claire. As a runway model, she has walked the catwalks for designers such as Vera
Wang, Christian Lacroix, Emanuel Ungaro, Giorgio Armani, Fendi, Ralph Lauren and Valentino,
among others. Lima became a GUESS? girl in 2000, appearing in that year’s fall ad campaign. She
also appeared in the book A Second Decade of Guess? Images. Lima continued to build upon her
portfolio, doing more print work for Maybelline, for whom she worked as a spokesmodel from 2003
until 2009, the same year she appeared in the company’s first calendar, a limited edition run also
featuring Kemp Muhl, Jessica White, Julia Stegner, and Anna Wang. Lima has also worked for notable
fashion brands bebe, Mossimo, Armani, Bulgari, De Beers, FCUK, Intimissimi, Keds, Swatch,
Versace, and BCBG. She also appeared on the covers and in the editorials of other fashion
magazines such as Harper’s Bazaar, ELLE, GQ, Arena, Cosmopolitan, and Esquire. Her April 2006
GQ cover was the highest-selling issue that magazine for the year. She also appeared in the 2005
Pirelli Calendar and became the face of Italy’s cell phone carrier, Telecom Italia Mobile, a move that
earned her the nickname, “the Catherine Zeta-Jones of Italy.” In February 2008, Lima was featured on
the cover of Esquire, re-creating the classic 1966 Angie Dickinson cover on Esquire’s 75th anniversary
along with fellow Victoria’s Secret Angels Alessandra Ambrosio, Karolina Kurkova, Izabel Goulart and
Selita Ebanks. She appeared only in shoes, diamonds and gloves for the November 2007 issue of
Vanity Fair celebrating 20 years of supermodels with her fellow Angels. In February 2008, she was
chosen to be the face of Mexico’s Liverpool department store chain and launched the partnership with
a press conference, runway show, and summer campaign. Lima returned to the high fashion runway in
2009, walking for Givenchy. That same year, after visiting Turkey, Lima signed a contract with Doritos
to appear in print campaigns and commercials which began airing in Turkey that April. She was also
one of the faces of Givenchy for the Fall/Winter 2009 season, alongside Mariacarla Boscono and Iris
Strubegger. In 2006, Lima ranked as the fifth highest paid supermodel. In 2007 and 2008, she ranked
as the world’s fourth highest paid supermodel by Forbes Magazine.
Lima is probably best known for her work with Victoria’s Secret. Her first fashion show for the company
came in 1999, and since being contracted as an Angel in 2000, she has appeared on subsequent
shows ever since, opening the show in 2003, 2007, and 2008, in which she also closed the opening
segment. Lima has appeared on several television ads for the brand, including the praised and
criticized “Angel in Venice” commercial of 2003 with Bob Dylan and her solo Victoria’s Secret’s Super
Bowl XLII ad, the single most-seen ad of the game, watched by 103.7 million viewers. 2008 continued
for Lima with hosting the What Is Sexy? program for the E! Entertainment Network and a July tour for
the BioFit Uplift Bra launch, with stops in Long Island, Boston, and Miami Beach. She was also
featured in November’s Miracle Bra relaunch. Topping the year off, Lima wore the “Fantasy Bra” for
the 2008 Victoria’s Secret Fashion Show. The bra, created by American jewelry designer Martin Katz,
was set with 3,575 black diamonds, 117 certified 1 carat (200 mg) white round diamonds, 34 rubies,
and two black diamond drops totaling 100 carats (20 g). Valued at over $5 million, the bra carried

more than 1,500 carats (300 g). In 2009, Lima launched the company’s new makeup line, “Christian
Siriano for VS Makeup.”
Lima’s first acting role was the wife, alongside Mickey Rourke and Forest Whitaker, in The Follow
(2001), a short film in BMW’s series The Hire, starring Clive Owen and directed by Wong Kar-wai. She
also appeared with her fellow Angels in a guest spot playing herself in the series How I Met Your
Mother in November 2007. In 2008, Lima appeared on the American television series Ugly Betty,
where she played herself and made friends with the series’ title character, played by America Ferrera.
According to her publicist, Liza Anderson, “Adriana has always been a huge fan of Ugly Betty and is
thrilled for the opportunity to make a guest star appearance.”
Since her rise to fame, Lima is often cited by popular media as one of the world’s sexiest women. Lima
was listed in the 2005 Forbes’ edition of The World’s Best-Paid Celebrities Under 25. Also, she ranked
No.99th in the 2006 Forbes’ edition of The Celebrity 100 (Forbes’ Highest Paid and Powerful
Celebrities in the World). Lima was chosen to be a part of People magazine’s 100 most beautiful
people in the world list, sharing that space with the Angels, with whom she also received a star on the
Hollywood “Walk of Fame” prior to the 2007 Victoria’s Secret Fashion Show. That same year, she
ranked 7th on FHM’s “100 Sexiest Women 2007″ list and was awarded as the “Hottest Girl on the
Planet” at the first Spike TV Guys’ Choice Awards, although the category was not mentioned in the
actual broadcast. Lima was also voted on the Maxim “Hot 100″ 2007 at the #53 spot. She was voted
#1 as the Most Desirable Woman in 2005 by visitors of the men’s lifestyle website, Askmen.com (she
placed 4th in 2006 and 2007, 10th in 2008, and 19th in 2009). In November 2008, Models.com
featured her at number one on the list of the “Sexiest Models.” In 2009, she was voted sixth in “FHM’s
Sexiest Women In The World”.
Lima does charitable work helping with an orphanage, “Caminhos da Luz” (Ways of Light), located in
her hometown. She helps with construction to expand the orphanage, and buys clothes for poor
children in Salvador, Bahia. She appeared on Var misin? Yok musun?, the Turkish version of Deal or
No Deal, where her prize money went to a hospital in Istanbul for children fighting leukemia.