Larry King booking
The Larry King Show, on the Mutual Radio Network. This work caught the attention of Ted Turner,
who hired King to host his own talk show, Larry King Live, on CNN in 1985. In J2010, King announced
he’d be ending his reign as host after 25 years.
Television personality. Born Lawrence Harvey Zeiger on November 19, 1933, in Brooklyn, New York,
to Jewish immigrants Edward Zeiger, a bar owner, and Jennie Gitlitz, a garment worker. When Larry
was 9 years old, his father died of heart disease. His father was only 44 years old. Larry’s mother had
to go on welfare to support Larry and his younger brother, Marty. From an early age, Larry dreamed of
a career in radio, but Edward’s death greatly affected Larry’s emotional stability, causing him to lose
interest in school. He barely finished high school, and had little prospect of having a steady career. At
this time, he went to work as a mail clerk to help support his mother. A chance meeting with a CBS
television announcer set Larry Zeiger on the pathway to a career in radio. The announcer told Larry to
go to Florida, a state with a growing media market that was hiring inexperienced broadcasters. Zeiger
got his first break on Miami radio station WAHR (now WMBM) in Miami Beach. Initially, the job was to
clean up the station and perform odd jobs. But when one of their announcers quit in May of 1957,
Zeiger was put on to replace him. He must have impressed his manager, because King was
immediately put on the 9:00 AM to noon shift. He also did two afternoon newscasts and a sportscast.
Doing all this while receiving a $55 a week salary, made the young Larry feel he was fulfilling his longtime dream. Larry Zeiger acquired the name Larry King when the station’s general manager told him
Zeiger was too ethnic, and hard to remember. Minutes before he was to go on air, inspired by an
advertisement for King’s Wholesale Liquor, he chose the name King. King soon found popularity in the
South Florida radio scene. In 1960, he premiered his first program on Miami television and built up a
strong local following, adding a newspaper column in the entertainment sections of the Miami Herald
and Miami News to his radio and television duties. During the 1960s, he entered the sphere of
television legend Jackie Gleason, who was producing a national television variety show in Miami
Beach at the time. King later credited Gleason for teaching him much about television production, and
called him a mentor.
In December 1971, Larry King was charged with grand larceny by a former business partner, which
immediately led to the loss of his broadcast and newspaper jobs. He was acquitted of all charges in
1972, but was deeply in debt and publicly disgraced. Over the next several years he worked to rebuild
his career, writing magazine articles and working in West Coast radio. By the late 1970s, the incident
had blown over, and he was able to return to Miami broadcasting. He was rehired by WIOD in 1978,
starting a nightly coast-to-coast talk show, The Larry King Show, on the Mutual Radio Network. The
show featured guest interviews and call-ins from the listening audience, and became very successful,
growing to over 500 affiliate satiations. This work caught the attention of media mogul Ted Turner, who
hired King to host his own talk show on the then-fledgling Cable News Network in 1985. Larry King
Live became the first international TV call-in show. Over the course of the next 25 years, King
developed a loyal audience who tuned in to watch the talk show host interview presidents, athletes,
actors, national heroes, foreign dignitaries and obscure individuals who were thrust into the limelight.
The show soon became the highest-rated talk show on air, and a requisite stopover for celebrities
plugging any project. King’s direct, non-confrontational interview style has proven to be a hit with
audiences and guests alike. As a testament to its influence, Ross Perot chose to announce his 1992
presidential bid on Larry King Live. In addition, King has also used his show as a portal for other
fundraising events, including the support of disaster relief in New Orleans and Haiti. In June 2010,
King announced he’d be ending his reign as host of the CNN talk show after 25 years. In September
the same year, CNN named British media personality, Piers Morgan, as King’s successor. Outside his
career at talk show host, King has appeared as himself in several movies and television shows. He’s
also done voice work in such animated films as Shrek 2 (2004), Shrek the Third (2007), and Bee
Movie (2007). He’s also written several books on heart disease after he suffered a heart attack in
1987. King’s autobiography, My Remarkable Journey, was published in 2009.
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